IllumiGEN
Brand Design, Marketing & Creative Production
For IllumiGEN, I developed a range of marketing and creative assets designed to strengthen the company's evolving brand identity and connect with residential and commercial audiences. My work included digital and print materials, campaign support, and promotional designs tailored to the electrical and energy industry.
From brochures and advertisements to social media graphics and branded collateral, each piece was created to communicate professionalism, build trust, and support business growth through thoughtful, results-driven design.
Digital Services Brochure
A professionally designed trifold leave-behind brochure created to showcase IllumiGEN's services, specialty solutions, financing options, and customer testimonials while reinforcing the brand's credibility and expertise.
Social Media Content & Campaign Management
Developed and designed weekly social media content to educate audiences, promote services, and strengthen IllumiGEN's brand presence across digital platforms.
Created graphics in Adobe Photoshop tailored to key marketing initiatives, including service promotions, electrical safety tips, and customer education campaigns. Managed the publishing schedule to ensure consistent
Google Reviews & Reputation Management
Beyond creative production, I supported IllumiGEN's customer engagement and reputation management efforts by conducting post-service follow-ups, gathering client feedback, responding to Google reviews, and encouraging satisfied customers to share their experiences online.
These initiatives helped strengthen the company's digital presence, build trust with prospective clients, and contribute to ongoing business growth.
Managed customer follow-up communications and contributed to maintaining a 5-star Google reputation.
IllumiGEN (formerly Absolute Electrical) – Dan's Papers Advertisement
Print advertisement created for Dan's Papers to promote services and strengthen local brand awareness.
Electrician Recruitment Campaign
Created a promotional video advertisement for IllumiGEN's hiring initiative, designed to attract skilled electricians through concise messaging and dynamic visual content. The piece was developed for digital platforms and aligned with the company's brand identity while highlighting career opportunities and encouraging applicants to take action.
The project reflects my experience developing campaign creative that balances strategy, design, and audience engagement across multiple marketing channels.
Electrical Services Lead Generation Campaign
Designed a Meta advertising campaign for IllumiGEN to promote electrical services and generate qualified leads. Created ad creative focused on panel upgrades, EV charger installations, and electrical repairs, using clear messaging and strong calls-to-action optimized for Facebook and Instagram placements.
The project highlights my skills in digital advertising, graphic design, and lead generation marketing.
IllumiGEN Business Card Design
Brand collateral designed to maintain a professional and cohesive visual identity across client touchpoints.