Moshe's Falafel | Brand Re-Launch

Developed a refreshed brand identity for Moshe's Falafel, a long-standing New York City catering and food service business established in 1981.

The rebrand included logo development, menu design, food truck graphics, apron concepts, and supporting visual assets aimed at modernizing the brand while preserving its authentic Mediterranean roots.

This project demonstrates my ability to translate business goals into cohesive visual systems that strengthen brand recognition and create a consistent customer experience across multiple touchpoints.